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RE/START™ Strengthening Purple Cleanser
Cleanser
This dual action sulfate surfactant free strengthening cleanser creates a creamy foam and helps to balance the scalp microbiome.
Its Kerabiotic BLOND GUARD technology strengthens hair, neutralizes unwanted yellow tones, helps to restore and recover bleached hair to help reduce breakage, enhances color gloss and improves its vibrancy. It can be boosted with our Anti-Brassiness purple drops for a customized neutralization.
Who is it for?
Anyone with blonde, bleached, white, or highlighted hair who wish to neutralize brassiness and maintain cool blonde hair color.
Key Benefits
The Strengthening Purple Cleanser for blonde hair neutralizes brassiness, strengthens hair and respects and balances the scalp.
Some products may not be available in all markets. Contact your sales rep for more info.
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- Neutralizes brassiness.
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- Strengthens hair.
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- Restores and recovers bleached hair.
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- Improves vibrancy and shine.
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- Respects and balances the scalp.
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- Formulated without adding sulfates: protects color.
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- Skincare-inspired creamy foam.
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- Dermatologically tested.
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- Does not stain hands.
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Our exclusive technology embraces skinification, merging skincare ingredients to balance the scalp’s microbiome.
Our exclusive Kerabiotic BLOND GUARD technology allows the cleanser to neutralize unwanted yellow tones, restore and recover bleached hair, and enhance color gloss.
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250 ml
1000 ml -
Please note that ingredient may vary from time to time. Refer to the ingredient list on the product package for the most updated list.
AQUA/WATER/EAU, SODIUM LAUROYL METHYL ISETHIONATE, BUTYLENE GLYCOL, SODIUM COCOAMPHOPROPIONATE, PARFUM (FRAGRANCE), PEG-120 METHYL GLUCOSE TRIOLEATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL ISETHIONATE, PEG-3 DISTEARATE, CAPRYLOYL GLYCINE, DISODIUM EDTA, EUTERPE OLERACEA FRUIT EXTRACT, HEXYLENE GLYCOL, HYDROXYACETOPHENONE, HYDROXYPROPYLAMMONIUM GLUCONATE, HYDROXYPROPYLGLUCONAMIDE, LAURIC ACID, LAURYL ALCOHOL DIPHOSPHONIC ACID, MALTODEXTRIN, PANTHENOL, PEG-150 DISTEARATE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, PEG-6 CAPRYLIC/ CAPRIC GLYCERIDES, PENTYLENE GLYCOL, POLYQUATERNIUM-10, PROPANEDIOL, SODIUM ACETATE, SODIUM CHLORIDE, TOCOPHERYL ACETATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, XYLITYLGLUCOSIDE, ZINC LAURATE, ALPHA-ISOMETHYL IONONE, BENZYL SALICYLATE, GERANIOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL, LIMONENE, LINALOOL, BENZYL ALCOHOL, DISPERSE BLUE 377, DISPERSE VIOLET 1. B01991.
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Apply the cleanser to wet hair, massage gently, and rinse thoroughly. Reapply, leave on for 2 minutes, and rinse.
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It can also be mixed with RE/START ANTI-BRASSINESS PURPLE DROPS for an intense neutralization. Please follow the guide below to find out your ideal cleanser/drops ratio:
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• For the lightest blonde, silver, very light blonde (Color Level 9) and greys: Mix 1-2 drops of RE/START Anti-Brassiness Purple Drops with 10 g of Strengthening Purple Cleanser
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• For light Blondes (Color Level 8) and medium Blondes (Color Level 7): Mix 2-3 drops of RE/START Anti-Brassiness Purple Drops with 10 g of Strengthening Purple Cleanser
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