What Is the Skinification Of Hair?

The skinification of hair refers to borrowing skin care principles and applying them to haircare. As consumers become more knowledgeable about the science behind beauty, the demand for targeted, sophisticated hair treatments has surged. Haircare is no longer about masking problems but about truly nurturing the scalp and strands to improve hair health from within. Revlon Professional’s RE/START™ range is designed to do just that by addressing both the scalp and hair with scientifically-backed solutions that go beyond surface-level treatments.

The RE/START Approach to Skinification

The RE/START™ range features a dual-action approach: balancing the scalp microbiome while offering advanced haircare technologies tailored to specific hair needs. The scalp microbiome, much like the skin’s, is a delicate ecosystem that needs balance to ensure healthy hair growth. RE/START™ products are formulated with KERABIOTIC™ System, a blend of skincare-inspired ingredients that not only restore the scalp’s balance but also deliver targeted treatments for hydration, volume, color protection, and repair.

Hair Health Is the New Priority

In the past, haircare was often focused solely on appearance and aiming to make hair look shinier or smoother without addressing underlying issues. Now, with hair skinification, the focus has shifted to improving hair health at a biological level. The RE/START™ line supports this approach, working from the scalp to ensure that both scalp and hair are nurtured for lasting benefits.

For example, the RE/START Recovery range, powered by KERABIOTIC™ CERA BM™, features a ceramide-based formula that repairs hair fibers from within, doubling hair strength. This move towards healthier-looking hair reflects a broader shift in beauty, where consumers expect both immediate results and long-term care from their products.

Advanced Ingredients for Scalp and Hair Care

One of the most exciting aspects of hair skinification is the use of high-performance ingredients traditionally associated with skincare. The RE/START™ range includes ingredients that hydrate, protect, and repair—much like a luxurious facial treatment. For example, the KERABIOTIC™ PRO-BETAINE™ technology in the RE/START™ HYDRATION range locks moisture into the hair fiber, preventing frizz and ensuring long-lasting hydration. Similarly, KERABIOTIC™ OXI-GUARD™, found in the RE/START™ COLOR CARE range, protects hair color from fading while improving shine and vibrancy.

Focus on Scalp Health

With the rise of skinification, scalp health is now recognized as equally important as the condition of the hair itself. A balanced scalp is a vital element to achieve beautiful hair, as issues like excess oil, dryness, or sensitivity can negatively affect both hair growth and appearance. The RE/START™ DENSITY range is designed to address these concerns with KERABIOTIC™ EQUI-FEEL™, which soothes and balances the scalp, creating an ideal environment for healthy hair growth. For those dealing with thinning hair or hair loss, KERABIOTIC™ Density technology strengthens hair at the root and provides up to 92% greater resistance to breakage.

Tailored Solutions for Every Hair Type

Just as skincare is personalized, so too is the skinification of hair care. The RE/START™ range offers specific solutions for every hair type and concern. Whether you’re dealing with dryness, color damage, loss of volume or more, there’s a targeted product to help.

• RE/START™ Hydration locks hair moisture into the fiber for long-lasting frizz control.
• RE/START™ Color care formulas are powered by the exclusive dual action Kerabiotic™ System and Oxi Guard technology that balances the scalp microbiome and adds advanced hair care specific for colored hair.
• RE/START™ Repair repairs damaged hair on 2 levels, inside and out, for 2X stronger hair.
• RE/START™ Volume has lightweight formulas to help add volume and body to fine hair.
• RE/START™ Density offers a double approach to tackle hair loss from roots to tips.
• RE/START™ Balance offers targeted solutions for specific scalp needs.
• RE/START™ Curls helps balance the scalp’s microbiome while targeting the specific needs of textured hair thanks to its dual action approach.

Experience Sensorial Haircare

The RE/START™ range transcends performance, fully embracing the skinification of hair by incorporating a luxurious, sensory experience inspired by skincare rituals. This scientific and holistic approach to hair care begins with scalp health. With advanced ingredients and targeted technologies, ranging from micellar shampoos that gently cleanse without stripping the scalp to melting conditioners that provide instant nourishment, each product is crafted to deliver professional results for every hair type while creating an enjoyable experience.

Get even more tips and tricks by visiting our 24/7 educational platform, #AlwaysOn (for clients only, so click the link to become one). You can also check out our Revlon Pro Color World Mobile App for professional color tools.

Need supplies? Visit Revlon ProShop for your personalized RE/START™ solution that meets all your hair care needs. Get hair that’s not only beautiful but also healthy from root to tip.