Eksperience™ In-Salon Ritual: Professional Hair Care Designed for All Curls

As more people embrace their natural curls, the demand for professional curly hair care is growing. Consumers now expect more from both their products and the experts who care for their hair. They want better hair diagnostics, personalized services, and high-quality, sustainable products—both in the salon and at home. That’s where Eksperience™ Conscious Curls comes in, ushering in a new era of curly hair care.

Why Curly Hair Needs Specialized Care

Curly hair is naturally beautiful, but its unique structure makes it more prone to dryness, breakage, and frizz. The twists and turns of curls, formed by oval-shaped hair follicles and asymmetrical hair shafts, make it harder for natural oils to travel down the strands, leading to moisture loss. Additionally, curly hair contains more disulfide bonds, which create its curl pattern but also make it more fragile.

Curly hair is categorized into different curl patterns, ranging from loose waves (Type 2A) to tight coils (Type 4C). Each curl pattern has its own characteristics and care needs. Therefore, retaining moisture, embracing its natural texture and using products designed for curly hair can help you manage and style it effectively.

Common Concerns for Clients with Curly Hair

Navigating curly hair care can be complex, with challenges like lack of curl definition, frizz, dryness, and scalp issues. Moreover, there is often a gap in specialized knowledge among hairstylists and limited premium options for textured hair. Additionally, clients and stylists alike face challenges such as shrinkage, tangling, and uneven curl patterns. Addressing these concerns requires a specialized approach with professional-grade formulations that cater specifically to curly hair needs.

Luckily, the world of curly hair care is evolving and embracing natural textures and conscious beauty. Eksperience™ Conscious Curls is designed to elevate the natural beauty of textured hair while caring for the well-being of the scalp. It’s time to embrace authenticity and conscious beauty and discover a new curly hair era with Eksperience™.

What Makes Eksperience™ Unique?

For the first time, Eksperience™ Conscious Curls offers customized in-salon scalp and textured hair rituals designed to enhance the natural beauty of curls. Our exclusive Marine Curly Method™ blends marine science with sustainability, delivering high-performance, clean, and vegan formulas tailored to curly hair’s unique needs. This science-driven hair care range nurtures and revitalizes curls while promoting a healthy scalp.

Core Benefits of the Ritual for Curls

• Deep hydration: Smoother, shinier curls with enhanced moisture. Hair becomes 3x stronger and up to 8x smoother.

*When using Cleanser + Hair Mask ** When using In-Salon Prewash+ Shampoo+Mask+ Milky oil spray

• Improved curl definition: Increased elasticity and bounce for well-defined curls, with up to 3x more curl definition and 96 hours of frizz control.

*With use of the System (Pre-wash + Cleanser + Mask + Milky Oil Spray + Leave-in & Refresher

• Holistic approach: Comprehensive care that addresses both hair and scalp health, promoting a healthy scalp microbiota and optimal curl appearance.

How the Marine Curly Method™ Works

The Eksperience™ Conscious Curls ritual deeply hydrates, strengthens, and enhances curl definition while promoting a healthy scalp. Our exclusive Marine Curly Method™ is an evolution of the conventional Curly Girl Method with a scientifically advanced formula that delivers up to 3x more definition and 96 hours of frizz control. The result? Soft, resilient curls with a natural, crunch-free feel—bringing out the true beauty of textured hair.

*With use of the System (Pre-wash + Cleanser + Mask + Milky Oil Spray + Leave-in & Refresher

Step-by-Step Guide to the Eksperience™ In-Salon Ritual for Curls

Assess the client’s scalp health and curl type during your curly hair consultation to customize a home care routine that will give great results. For in-salon rituals, address individual needs such as dryness, frizz, or lack of definition. Offer a personalized in-salon treatment like Eksperience™ Conscious Curls, our first professional curly in-salon ritual designed to enrich and elevate the beauty of curls and nourish them from the inside out.

Discover the whole range and its benefits!

Cleansing the Hair

Use EKSPERIENCE™ CONSCIOUS CURLS NOURISHING GENTLE HAIR CLEANSER to cleanse the scalp and hair and gently remove impurities. This product improves the natural curl pattern in all types of curly hair.

Nourishment

The Eksperience™ CONSCIOUS CURLS NOURISHING RICH MASK is a professional deeply enriching hair mask treatment that delivers inside-out nourishment without weighing hair down. Hair is 88% silkier* and 3x stronger.*

 *When using Cleanser + Hair Mask ** When using In-Salon Prewash+ Shampoo+Mask+ Milky oil spray

Curl Definition

Apply EKSPERIENCE™ CONSCIOUS CURLS MULTI-SKILLED MOISTURIZING MILKY OIL. This versatile professional treatment delivers 2x more scalp hydration while detangling, reducing frizz, and strengthening curls. With just one application, it helps protect the hair’s most fragile ends—the last 10 cm—against breakage, leaving curls softer, smoother, and more resilient.

*Due to combing

Define, Nourish and Refresh

EKSPERIENCE™ CONSCIOUS CURLS 360º DEFINER LEAVE-IN & REFRESHER GEL CREAM delivers definition and a natural hold with a hybrid formula that nourishes to provide up to 3x more curl definition without frizz.

*Instrumental test at 96h

Why Eksperience™ Rituals Are Essential for Your Salon

Eksperience™ positions your salon as a leader in curly hair care, creating a luxury experience that keeps clients coming back. The use of exclusive products and techniques tailored to textured hair improve the overall client experience. With more clients seeking curl-specific salon services, specialized treatments help attract and retain clients.

Increasing Retail Opportunities

Boost retail sales with Eksperience™ at-home products. Strengthen client trust and loyalty by recommending professional, high-performance solutions they can use at home to keep their curls hydrated, defined, and frizz-free between salon visits.

Get inspired with even more tips and tricks by visiting our 24/7 educational platform, #AlwaysOn (for clients only, so click the link to become one). You can also check out our Revlon Pro Color World Mobile App for professional color tools. Need supplies? Stock up on your favorite products by heading to our online store, Revlon ProShop.